Kat Phyte™ targets women by categorizing each generation through the “Feline Scale” (House Cat, Bobcat, Wildcat, Lynx, Puma and Cougar). It symbolizes the lifestyle of the everyday female and provides them a direct connection to their universe, allowing a women's energy speak through fashion.  The logo itself of a Black Kat’s Face with X’s over it’s eyes represents a female individual that may be down but never out.  Hence the brass knuckles over the forehead. It represents the inner strength of a female to persevere and deflect any challenges mentally from reaching any prospect of success. Kat Phyte™ Team have gone great lengths to provide the best quality garments for their signature designs.